I don’t know the answer, but a new survey on shopping attitudes of consumers just discovered some interesting data that illustrates this:
- People over the age of 55 are twice as likely as younger people to believe that shopping green makes no difference. Maybe I’m misinterpreting this, but to me, it seems like stubbornness to change their ways. I feel myself already getting that way and I’m a ways off of 55.
- Men are twice as likely as women to believe that shopping green makes no difference. Does that mean older mean have double the stubbornness? Maybe my stubbornness in other things is just an outlier?
- Men are twice as likely to believe that the green movement is just a marketing ploy. Um, is climate change also not real?
- Men are much less likely to check that their purchases come from ethical companies than women. Yup, women are definitely better at shopping.
- People with a post-graduate degree are twice as likely to pay “substantially more” for green products as opposed to those with an undergraduate degree or below. Either they have a lot more money to spend or they really think buying green makes a difference. I’ll side with our higher education system and say that buying green makes a difference.
Here’s what I take from the survey:
- Women are smarter than men
- Older men are more stubborn than younger
- More educated people see the value in green and probably for a legitimate reason
- Green marketers better figure out how to market to women, younger people, and people with advanced degrees
I’m remaining optimistic that I can keep myself out of the stubborn realm. I know that I’ll always buy “green” products, but I guess there’s no saying what other things I’m stubborn about that I don’t realize.