The entire 8+ years I’ve been with Eco-Products, we’ve always tried to pursue a blue ocean strategy. We try to do things differently from our competitors. We strive to be a change agent by pushing the boundaries of what’s possible with sustainability in foodservice packaging. And as of yesterday, we officially announced that we’ll be continuing our mission with the backing and capabilities of the leading producer of upscale products in our industry, Waddington North America.
I view this as a milestone, albeit a very big one, but nothing more than that. Eco-Products will continue operating as-is with our employees continuing on and our mission to green our industry growing yet stronger still. WNA is excited about us helping them become even more sustainable. I firmly believe that we’ll be able to make an even bigger impact on the world, save more resources and emissions, and expand the availability of sustainable products with the combination of our two companies. It’s an exciting time. Our Director of Marketing summed it up very well in an article excerpted here:
“The most important thing…is that we’re going to remain firm in our mission as a green company. We’re going to continue to only make products from post-consumer recycled or renewable resources,” said Wendell Simonson, director of marketing at Eco-Products.
WNA is on-board with that mission. WNA purchased Eco-Products because the company is a leading brand in the green industry, and retaining that lead requires a commitment to only working with green products and materials, Simonson said by phone.
Eco-Products relies on contract manufacturing to make its products. The acquisition is “a nice opportunity for us to leverage some of the manufacturing capabilities that WNA has to offer,” he said.
The acquisition also comes with opportunities for innovation – WNA’s capacity for innovation could really raise the bar in the green products’ arena, he added.
We also have the fortune of finding an exceptional culture fit between WNA and Eco-Products. Both companies are innovators, both have a strong knowledge of sustainability, and both are excited to leverage what the other one has built.
You’ll continue seeing the Eco-Products brand in the market and hopefully even moreso now. I know this milestone will only help us pursue our mission even further. It’s been a hell of a journey thus far and I really look forward to the next chapter.
